Some of my Facebook friends have been on a search for quality news – and a way to divert Donald Trump stories and memes from their news feed. There was just too much analysis, too many suspect ‘news’ stories from unfamiliar sources and hundreds of derogatory memes which only serve to confirm readers’ biases.
Australian comedian and folk singer Martin Pearson had evidently had enough too. He shared an insightful infographic (see below) which makes plain where media outlets sit in terms of quality news and partisanship. Pearson shared Vanessa Otero’s media infographic with a plea to his 1,520 friends to check the sources of news, especially if it is about Donald Trump:
“Please, you should all follow SNOPES on FB straight away; you get a good supply of reporter-checked news and fact-checked news straight to your page. And take a look at the info-graphic. If a news story confirms your bias, check its source.”
Vanessa Otero is a US patent attorney who enjoys snowboarding, reading, writing and observing communication patterns. Her infographic, originally posted on Twitter, was re-posted and shared so many times Otero went to her blog to explain in detail the reasoning and methodology.
The infographic places media outlets on a chart which clearly suggests where the publication or electronic media outlet sit in terms of quality news and partisan bias. The ‘utter garbage/conspiracy theory’ news outlets, be they conservative or liberal (that is, left of centre), end up on the extremes of the chart, grouped as ‘don’t read this’ or ‘Just no’. I note with a chuckle Otero places local TV news, US Today and CNN (dressed in partisan blue), as ‘sensational or clickbait’, though apparently relatively unbiased, so earning the category – “better than not reading news at all”.
Otero writes: “I wanted to take the landscape of news sources that I was highly familiar with and put it into an easily digestible, visual format. I wanted it to be easily shareable, and more substantive than a meme, but less substantive than an article.”
That much worked – the infographic was shared 20,000 times on Facebook and viewed one million times on Imgur. Otero said this is evidence that she accomplished the goal of reaching people who hardly ever engage with lengthy editorials. And as she self-deprecatingly acknowledges, very few will read her “boring-ass article” about the methodology behind it.
“Many non/infrequent readers are quite bad at distinguishing between decent news sources and terrible news sources. I wanted to make this chart in the hopes that if non/infrequent readers saw it, they could use it to avoid trash.”
Otero has said that considering all feedback, she’d make some changes to future versions of the chart (like moving The Economist more to the centre).
Otero’s chart is no one-off, though. Business Insider cited the Pew Research Centre to compile an infographic on the most (and least), trustworthy media sources in America. The most trusted news outlets, that is, purveyors of quality news, are British, topped by the BBC and The Economist.
Conversely, BuzzFeed and The Rush Limbaugh Show are at the bottom.
There’s a difference between trusted and most popular, however. Pew polled 3,000 Americans in a random sample to find that they get most of their news from local TV, Facebook, and major networks like CNN and Fox News.
Some Australians who reacted to Otero’s publication wanted to know when someone would do a similar exercise on the highly concentrated Australian media market.
I suspect an Australian version of the search for quality news would look quite different; less crowded and lack the dubious news sources which appear to flourish in the US. There have been attempts in recent years to loosen the stranglehold a handful of media companies hold over Australian media audiences. They include Crikey, The Monthly, the Saturday Paper, New Matilda and The Conversation, the latter a collaboration between academics and journalists. Whatever subject you wish to research has probably been turned over there at least once and if not, send them an email and suggest a topic.
In this article from December 2016, authors Tim Dwyer and Denis Muller explore the concentration of media ownership in Australia.
They cite market research firm IBISWorld’s findings that the industry’s four largest players, News Australia, Fairfax Media, Seven West Media and APN News and Media, accounted for more than 90% of industry revenue in 2015-16. A very small list of owners, notably News Australia and Fairfax Media, publish content that reaches the large majority of Australians.
Since then, 12 Queensland and NSW regional daily newspapers and 60+ non-dailies and 40+ websites were sold to News Corp for $36.6 million. APN News and Media agreed to sell Australian Regional Media (ARM) last June (News was already a 14.9% shareholder). It was approved by the foreign investment and competition regulators in late December. For Queenslanders, this means that Rupert Murdoch’s News Ltd owns every substantial newspaper in the State, from the Cairns Post in the north to the Tweed Daily News in the south and the Toowoomba Chronicle in the west. News also publishes Brisbane’s suburban weeklies.
Only the Fairfax-owned online newspaper, Brisbane Times, stands out as a daily voice of difference.
The latest iteration of newspaper monopoly in Queensland has received surprisingly little coverage or analysis − much less so than when Rupert Murdoch took over The Herald & Weekly Times group in 1987. That transaction delivered him ownership of every daily newspaper in Brisbane. The competition watchdog ruled that Murdoch must sell one of these to an ‘independent’ owner. So he kept the Courier-Mail, The Telegraph and Sunday Mail and sold the Daily Sun and Sunday Sun.
As for the ARM/News merger, The Australian quoted Australian Competition and Consumer Commission (ACCC) chairman Rod Sims:
“The ACCC reviewed the acquisition very closely, as News and ARM are the two largest newspaper publishers in Queensland. However, feedback from readers raised very few concerns and suggested that there is not close competition between the paid daily Queensland papers published by News and ARM.”
Having said surprisingly little about this, the ABC’s Mediawatch made its 2017 return on Monday with a special on ‘Fake News,’ a term now so pervasive it has wormed its way into the Macquarie Dictionary (and FOMM).
As Mediawatch host Paul Barry said:
“Fake news is hardly a new phenomenon, nor is believing stuff that defies all evidence.
“But in a world where anyone can set up a website and so many are on social media, it can spread like wildfire. Almost 2 billion people log onto Facebook every month. And Facebook works by giving them the news they want.”
Craig Silverman of National Public Radio (NPR) said in December, fake news works because “we love to hear things that confirm what we think and what we feel and what we already believe.’
“It tells people exactly what they want to hear. It makes them feel very comforted and it gets them to react on the platform. And the platform sees that content does really well and Facebook feeds more of it to more people.
So as Martin Pearson advised, and I concur, be sceptical, subscribe to a source that fact checks (Snopes, The Conversation).
Above all, don’t immediately share something on Facebook or Twitter without reading first, thinking about it and doing some checking.
We can only hope that’ll happen…LOL